Day one on the ground at Ad Tech and I’m a bit overwhelmed. As most readers know, I’m a technologist, not an advertising guru. The terminology makes my head spin. CPMs. ROI. Affiliates. Delivery vehicles. Don’t get me wrong. There are plenty of people here. Lots of great contacts. Contrary to popular belief, I suppose, I’m actually more of a people person. I can deal fine on a one-to-one level, but not so much when talking heads are on stage braindumping about topics I’m not an expert on.

It’s fun though, in a sick sort of way. Self torture and all.

If I do have one positive observation, it’s that the folks here are incredibly ingenious. They lose sleep at night thinking of new ways to interact with customers. They take careful note of customer sentiment and try to adjust accordingly. Mostly, of course.

I find it notable that MySpace is really being leveraged to guage customer sentiment. Take this MySpace page for Pig & Bear that was put up for Daimler-Chrysler. Interesting, no?

Anyways, more thoughts as my brain settled down.

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